Social Media Optimisation or SMO is the method of optimizing the webpage content so that it could be presented on social media via various channels. It’s more of clicking a picture, editing it to make it look attractive and captivating before posting on social media.
The reason behind this step is to compel the users to visit your page, view your products and like them so much that they would share your products on their page.
First step involved in SMO is selecting the correct platform based on the nature of your business and the target audience.
Once the platforms are decided, second step includes creating detailed profiles on social media as a face of the business for the intended audience.
Creating a profile is not everything, since building network is very important. Sending contact requests to users who may be benefited from the product and initiating conversation with them to create awareness.
Integrate the social media sharing functionality into the webpage and blogs that are posted so the users can share the content on social media.
Create a good image of the brand on the social media, the content has to be optimized to attract maximum users and have them share the content on their page. This is like spreading a good word of mouth.