Best ways to use Instagram for Your Photography Business

Instagram has nearly 500 million active users per day and pulls in engagement rates 23% higher than Facebook and 84 times higher than Twitter. With statistics like these, it’s the ultimate social media tool for photographers to share their work with clients worldwide. Branding Most Instagram usage guides emphasize strategy and engagement – and of course, that’s super important! It’s also what most people struggle with. However, sometimes even the smallest and simplest things you can do, like adding a professional headshot and writing a unique, impactful bio, can make a big difference in your profile’s overall look and feel. Before we even think about audience engagement, first, let’s consider how you’re presenting your brand on the platform.