UX Design : The Essence Of Everything
The title is essentially a plea from your customers to provide them with the most seamless and intuitive digital experience, whether this be via plain-English navigation (information architecture), clear layout options or logical paths to task completion.
While an engaging web design and user interface (UI) can go some way towards getting users to where they want without angst or indecision, coming up with a UX design that ‘talks’ to as many individuals as possible – irrespective of the device or platform or time of day – requires one essential ingredient: simplicity.
That’s why we conduct extensive user testing to define a customer’s needs then craft those journeys (using interactive wireframes, among other UX design tools) to get them where they want to be.
Producing a definitive interface that places users at the core of every web design and web development decision might therefore require a continuous combination of:
- Focus groups and testing
- On-site observations
- Persona and prototyping development
- Eye-tracking sessions
- Customer analytics
- Refining, testing, repeating.
While research, analysis and business objectives drive much of your content, the visual aesthetics that define and frame that content are equally critical.
A simple yet sophisticated web design not only eases a user’s entry and journey through your site, but it also influences their perceptions of trust and confidence in your corporate brand as well as the actual content viewed.
Whether undertaking a complete brand refresh or working from existing design guidelines, we pride ourselves on crafting engaging responsive interfaces that ‘work’ seamlessly across multiple devices, screen sizes and content management systems.
Having established the optimal user experience (UX), any intuitive design must be flexible enough to absorb change as needed, plus easily integrate social, mobile, CRM, email marketing and a host of other digital interactions as your business demands and content strategy evolves.